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Apple iOS 7 review: Evening the odds

 

​​14 June 2013.

 

Introduction

The last couple of iOS updates were hanging on the wrong side between too little and too late. The user interface is six years old now and while it has been repeatedly polished in every revision so far, it was decidedly starting to look stale. And it's not just a matter of visuals either. iOS 5 brought little to nothing in terms of new features and some would even argue that iOS 6 was actually a step back. It seems though that Apple has found inspiration again and is ready to take the game to the opposition.

 

The UI that launched on the original iPhone way back in June 2007 has finally been put to rest. Android has stepped up in big strides since Gingerbread to dominate the smartphone game. Meanwhile, Windows Phone keeps bringing new features, and even the conservative BlackBerry broke with the old ways and completely redesigned its platform. It was about time Apple did something different with the iOS.

The iOS 7 is among the largest upgrades the OS has ever been given - not quite the game changer that the iPhone OS 2 and the App Store were, but it certainly took a lot of effort. It not only brings some key new features and a few cool system apps, but it also completely overhauls the user interface and tweaks the right things under the hood.

Key features

  • Complete UI overhaul with adaptive colors and system-wide Back swipe gesture

  • New system icons and folders, animated icons available

  • System-wide parallax effect

  • Dynamic wallpapers

  • Control Center with toggles, multimedia controls and shortcuts

  • Updated Notification Center with three tabs

  • All apps multitasking with new card interface

  • Updated Safari browser with unified search filed

  • iTunes radio

  • AirDrop file sharing

  • Inclinometer within the Compass app

  • Camera filters with live preview and new square mode

  • New Photos app with better photo organization, picture editing

  • Weather app with live weather animations

  • Updated Maps with Night mode and Turn-by-Turn walking directions

  • New Siri interface, new supported commands, new voices

  • Contact Blacklist

  • FaceTime audio

  • Activation lock

  • Automatic app update

  • Cellular data usage breakdown

  • Chinese-English, Italian, Korean and Dutch dictionaries

  • iOS in the Car coming in 2014 in selected cars

Main disadvantages

  • Very iTunes dependent for uploading files and multimedia

  • No open file system means you often have to duplicate files

  • Limited integration of 3rd party social networks and services

  • No widgets

  • Air Drop works only between selected iOS 7 or later running devices

  • No lockscreen shortcuts (besides those in the Control Center)

  • Very basic camera UI with limited features and settings

  • Limited codecs support

  • iTunes radio only works in the US

The iOS 7 indeed has gone flat, but brings dynamic wallpapers and parallax view to make those flat icons pop to life. Indeed, the parallax effect is one of the few among the newly introduced features that is truly unique to iOS (yes, it is available as an app for Android, but here it's baked right into the OS). There is lots of transparency throughout the iOS, brand-new flat theme, all-new system apps, live icons, and a lot more.

From a functionality perspective, Apple has finally decided to give us connectivity toggles organized within the new Control Center, iTunes radio streaming service, the notification center has been completely redesigned, there is AirDrop for easy sharing between different iOS devices, and even more capable Siri.

Of course, there are still missing features. And while our prayers of an open file system were always likely to remain unanswered, those for better utilization of the lockscreen (with widgets and shortcuts) had a chance. Well, you can't have it all, they say.

The iOS 7 update will be seeded to iPhone 5, 4S and 4; iPad 2, 3, 4 and mini; and iPod Touch 5 generation. But not all features will become available on all devices. We also believe the iOS will be the last upgrade for the iPhone 4 and iPad 2.

To help you quickly identify what you'll be getting on your iPhone, iPad or iPod, we've got a handy table that lets you see everything at a glance.

 

 

 

Updated Siri

iTunes Radio

AirDrop

Panorama

Square photos

Camera filters

Photo filters

 

iPhone 4

 

 

 

 

 

iPhone 4S

 

 

 

iPhone 5

 

iPod touch 5G

 

iPad 2

 

 

 

 

 

 

 

iPad 3

 

 

 

 

iPad 4

 

 

iPad mini

 

 

 

Enough small talk though, let's get down to it and see what the new iOS is capable of.

 

The six years old iOS user interface is now gone for good. Lots of people expected Apple to revamp the UI with the iOS 5 but it didn't happen. The iOS 6 also didn't turn out to be the revamp many were hoping for. This time Apple knew it had no choice if it wanted to stay relevant at the top of the smartphone game.

John Ive personally monitored the redesign of the flattened iOS and made sure it still carried Apple's character. iOS is the last major platform to abandon skeuomorphism and go for a flat look, but it certainly wanted to make the transition its own way, rather than simply copy the competition. And the great news is the UI changes didn't come at the cost of new features. We still got connectivity toggles, file sharing, automatic app updates, improved multitasking with cooler interface, live wallpapers, among others.

Before we continue here is a quick video demonstration of the new iOS 7.

 

iOS 7 looks a lot different to its predecessor, but its logic of operation is mostly the same. All of your apps are on the homescreen, folders are available and there is the familiar dock that can take up to four shortcuts.

All system icons are different though, the clock now has an animated icon showing the current time, the system fonts have been altered, there are lots of semi-transparent elements and new gestures.

Let's start from the beginning - the lockscreen. It's totally different and yet it works in a very similar way. The slide to unlock bar with virtual guide is now gone and you can swipe anywhere on the screen to unlock your iDevice. The text is somewhat illogically placed right above the tiny arrow for the control center which points up, but you actually still need to slide to the right to access the homescreen. We would have preferred swipe to left gesture to be also working, but that's not the case.

The lockscreen also has the camera shortcut at the bottom, you can swipe up from there for quick access to the camera app. Double tap on the Home key will bring the multimedia controls as usual. Lockscreen notifications are available as well.

You can notice two transparent arrows at the top and the bottom of the lockscreen. Swiping from the top will bring the Notification Center, while swiping from the bottom will pop up the new Control Center.

Unlocking the lockscreen brings you the revamped homescreen. You can notice the Spotlight pane is now gone. Don't you worry, it's not missing, it just activated with a new gesture - make a pull down gesture anywhere on the homescreen and Spotlight search will appear above it.

Folders are available as usual, but there is no longer limitation how many apps you can put inside them. Pages are available in the folders, each page can pack up to nine apps, but there is no limitations for the page count. And you can finally put the Newsstand in a folder! Hallelujah!

Opening and closing folders are now accompanied by cool looking new animations. Those do take a bit too long, though, and might become irritating once you are past their wow phase. We are hoping Apple shortens them a bit in the final version or at least give us the option to switch them off. A cool bit is the folder icons and the folders themselves are semi-transparent and their backgrounds adapt to the background's prevailing color.

You should have already noticed the semi-transparent dock, folders, keyboard and Control Center from the screenshots. The Notification and Control Center colors are also adaptive, just like the folders, and they'll change depending on the background. So they might be blue-ish on the homescreen, but light gray in the web browser, or dark gray in the settings, or green in the gallery, etc.

The keyboard is less transparent and has only two themes - very light gray and very dark gray. Of course, they also change depending on whether your keyboard has popped up on top of a light or a dark background. Beside the new theme and font of its letters, the iOS keyboard is unchanged, which is not a bad thing as it's certainly one of the most comfortable around.

The changes don't end with those transparent and adaptive elements. Opening an app shows you a zoom in animation over the app icon, which is pretty cool.

Moving on to the parallax effect, which is visible throughout iOS 7. As is to be expected, Apple designed the new iOS on independent layers - background, homescreen icons, icon badges, app pop ups. The iPhone then uses its accelerometer and gyroscope to move layers independently and create an illusion of depth. The movement isn't too big so it's not irritating. In fact you might not even notice it if you are not looking for it, but it's there and it looks really awesome once you start moving a bit your device.

The parallax is not only available on the homescreen. You can see it in folders and on the pop ups that ask you for passwords or bring you some notifications. Those pop ups by the way are also translucent and adapt their background color in addition to the depth effect.

Apple iOS 7 also brings live wallpapers. You can find them at the Dynamic section in Wallpaper Settings. Currently there are only two live wallpapers, but we expect more to become available in the AppStore as soon as iOS 7 becomes available this fall.

You might have noticed from all those shots that Apple has ditched the cellular coverage bars and replaced them with five dots. The battery also got a new icon.

Sadly, video player hasn't changed a bit

Many things have changed in iOS 7 but the video player is definitely not one of them. You can upload only supported formats via iTunes or purchase videos from the iTunes store. This is an extremely disappointing showing by a platform that is supposed to excel at multimedia consumption.

The lack of extra functionality is bad enough, but having to use just an extremely limited number of codecs or resorting to convering files, which is both slow and inconvenient is a real deal-breaker. Too bad for the video-friendly 16:9 screen of the latest iPhone.

Music and iTunes Radio

The iOS 7 music player is exactly the same as the one in iOS 6, its appearance is in line with the new iOS design.

If you live in the US (the service will roll out in more countries after the iOS 7 launch), your iOS 7 music player will get an additional iTunes Radio tab. It's a music streaming service with the entire iTunes content available for streaming.

The stations are divided by genres, but once you add a station, you can choose to remove artists or add more songs from an artist/group. You can preview a station before adding it to your list.

In case you like a song, you can buy it with just one tap. History is available and you can always return to buy songs later. A Wish List is available as well.

 

iTunes Radio is ad-free if you are using iTunes Match. Otherwise, every 7 to 10 songs are broken by about 15sec of commercials.

New camera interface, filters with live preview

The camera app has been completely rewritten. There are four modes available - Video, Photo, Square and Pano. There is no dedicated switch for those, you need to swipe to get to the desired camera mode.

There are no image settings besides the flash and HDR toggles, but there are 8 filters with live preview available for the Photo and Square modes - Mono, Tonal, Noir, Fade, Chrome, Process, Transfer and Instant.

You can use filters and take square photos with the front camera as well.

Connectivity

There is one new feature in the iOS 7 connectivity department - AirDrop. It's a system-wide file sharing service between supported iDevices. AirDrop needs both Wi-Fi and Bluetooth on to work.

AirDrop is available in every share menu throughout the iOS 7. You can send pictures, videos, App Store and iTunes links, Notes, Maps links, all kind of files from file managing apps (i.e. Filer, Flash Drive, Air Disk, etc.), Office docs, and more.

Maps gets turn-by-turn walking directions

The Maps app surely got some improvements, but even after the update they can't quite measure to the competition like Google Maps and Nokia Here. They are prettier looking though and got a major new feature - the new Maps app offers turn-by-turn walking directions.

Final words

The long awaited iOS interface redesign is finally a reality. It can be a dream come true for many, but others will have a point too in calling it a blatant copycat, and even a cartoonish mess. But there's no denying that iOS 7 is a major step forward for the platform and a real breath of fresh air after the uninspiring iOS 5 and the fiasco of a iOS 6. This time we get a completely new UI and a host of cool new features that really make a difference from a user perspective - exactly what Apple used to stand for at its best.

Like all things Apple though, there is no way that everyone will love the new look. It's always like that with major redesigns - even if everything about the new design was perfect there would always be a large group of people to hate it for various reasons - some like the old design better while others simply hate change. Apple could have helped its case a little by starting last year with iOS6 and making this a two-stage transition, but that's not the point now.

What matters is, in its 7th iteration, the iOS is finally looking fresh again. Looking 2013, if you will. It has a lot of eye-candy: new icons, the parallax effect, the translucent elements and menus, new features, services and capabilities, upgraded system apps, etc. There is a lot to look forward to in terms of features, too, and we believe this is a proof that Apple is still capable of competing in the development race. It will take Apple some time to get back to their cruising speed after hitting the brakes with two iOS revisions in a row, but iOS 7 is evidence that Apple can still move forward.

Now, some may have issues with the fact that the new services and features are already available on other mobile operating systems. Android has had toggles, real multitasking and automatic updates for ages; Windows Phone has the live tiles and flat structure; even BlackBerry has lots of those in the new BB10 OS. Yes, it may not be spot on time, but Apple has never relied solely on the platform itself to attract users - it's got the premium hardware and an unmatched app catalog for the purpose.

What's important is that the OS doesn't get in the way as was the case last year. iOS 7 is not only cool enough to keep people interested over the next months, but it also sets up properly for the launch of the new generation of iDevices in the fall. Apple's done with buying time, and back to investing in the future. Let's hope the hardware to come in a few months' time will keep it up.

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